Posts filed under ‘by Steve Etzler’

Speaker Series Part 2: How to Maximize the Effectiveness of Your Presentation

After you have prepared (see Speaker Series Part 1: Preparing & Engaging), it’s time to create your presentation.  The most common mistake I see speakers make is focusing too much on themselves and their company.  However, the goal should not be to sell your company, product or service. It’s not about you, it’s about the audience!  Regardless of the conference topic, the goal should be to educate and inspire the audience.

How do you educate and inspire? The simple answer is to (more…)

February 2, 2012 at 5:28 pm

Speaker Series Part 1: Preparation & Engaging

By Steve Etzler

Welcome to BDI Lunch Break, our new blog dedicated to providing useful information for marketing and communications professionals that attend, speak or sponsor conferences.

I and the rest of the BDI Team will share our experiences and insights from working in the event industry with hundreds of speakers, sponsors, and attendees.

My first blog series will attempt to share thoughts from working with a multitude of speakers at BDI’s conference over the past 10 years. In my role as a conference organizer for hundreds of events both large and small I have seen it all! Speaking at a conference can be a significant opportunity.  My advice is to be fully committed to your presentation or don’t do it.  Like most things in life, you get what you put into it.  Too often, I see speakers who claim to be so busy that they don’t properly prepare for the opportunity.  First of all, I’m skeptical of anyone who uses the “I’m so busy” excuse.  No one wants to hear it and it sounds amateurish to even say. But to all you “I’m so busy” people:  Join the club! We are all busy!

Part 1:  Preparation & Engagement Before The Conference

Now that I got that off my chest, let’s focus on how to best prepare for your speaking opportunity.  Step one is to identify what your goals are.  You should strive to provide interesting and valuable content to the attendees through your presentation.  Of course you want to increase awareness of your company’s products and services; however, you must be careful not to sell your company.  Overtly promoting your company will turn off the attendees and will backfire on you.   (That especially goes for speakers where your company has paid to sponsor.)

(more…)

June 22, 2011 at 9:20 pm 1 comment


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