Posts filed under ‘by Maria Feola-Magro’

Sponsor Series Part 3: Take Advantage of All Your Sponsor Items

By Maria Feola-Magro

Part 3: Take Advantage of All Your Sponsor Items
If you are a sponsor of an event, you should take advantage of every aspect of your sponsorship.  At BDI, some of the items that come along with a sponsorship include a number of complimentary conference passes, the opportunity to including materials in the gift bag, and the opportunity to have a table top at the event to display promotional materials.  You should be using ALL of these items. They only help to increase your company’s exposure.
For the gift bags and the table tops or booths, you should really think about what to include and distribute to the event attendees.  How many people really pay attention to a gift bag full of pamphlets? (From my end, it’s also boring to stuff hundreds of gift bags that just have paper in them.)  Attendees actually DO use the pens, pads, USB drives, and mints that are inexpensive items that can be included with your logo on them. If you don’t have a  budget for such materials, include information, but spice it up a bit: include (more…)

May 2, 2012 at 8:25 pm

Sponsor Series Part 2: Devote Your Company

By Maria Feola-Magro

Part 2: Devote Your Company

You are a sponsor! That makes you special – just as special as the other 5-100 other sponsors that are also participating in the same event.

As a sponsor, you should be devoted to the event in terms of your deliverables.  You should be responsive, attentive, and timely. There should be at least one person on your staff dedicated to the event and ready to handle materials and deadlines. 

Your event organizer probably sends you a document or email with deadline dates of when materials are due. You should (more…)

November 22, 2011 at 2:40 pm

Sponsor Series Part 1: Participation

By Maria Feola-Magro

As an event organizer, I am driven insane when sponsors don’t take advantage of all the options available to them as part of their sponsorship – that they pay money for. You wouldn’t go to a bakery and just get a box without the cookies, so why would you get the sponsorship to only have logo placement?

In this sponsor series, I will share some insights and advice for sponsors that are not only sponsoring conferences but also all types of events and opportunities.

Part 1: Participation

As a sponsor, you are a big part of our events and contribute by delivering insightful case studies and bringing in high-profile attendees. However, just because you are paying money and are treated as a VIP doesn’t mean you should sit back, relax, and let the event just happen. (more…)

July 19, 2011 at 6:40 pm


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