Attendee Series Part 1: Coming Prepared

By Jennifer Brous

Maybe you have attended a BDI event, maybe not (but should). If you have, I am sure you have seen me before – I am one of the event organizers guarding the registration table with a large coffee in hand. Needless to say, I get to interact with A LOT of attendees who come to our events.

It is important for the team at BDI to execute events that provide educational and innovative content for our attendees to walk away with. Therefore, I am starting The Attendee Series to help our attendees make the most out of our events.

Part 1: Coming Prepared

I do not know about you, but I used to get extremely anxious (in a good way) before my first day of school. Not only would I plan my “haven’t seen you all summer” best first day outfit, but I would also organize my school bag with binders, folders, paper, pens, pencils, erasers, etc. I did all of this because I wanted to get the most out of my first day (aka: syllabus day) – I wanted to come prepared.

Now fast forward past your riveting school years to your present employed life. Coming to an event as an attendee (more…)


August 2, 2011 at 6:54 pm

Sponsor Series Part 1: Participation

By Maria Feola-Magro

As an event organizer, I am driven insane when sponsors don’t take advantage of all the options available to them as part of their sponsorship – that they pay money for. You wouldn’t go to a bakery and just get a box without the cookies, so why would you get the sponsorship to only have logo placement?

In this sponsor series, I will share some insights and advice for sponsors that are not only sponsoring conferences but also all types of events and opportunities.

Part 1: Participation

As a sponsor, you are a big part of our events and contribute by delivering insightful case studies and bringing in high-profile attendees. However, just because you are paying money and are treated as a VIP doesn’t mean you should sit back, relax, and let the event just happen. (more…)

July 19, 2011 at 6:40 pm

Speaker Series Part 1: Preparation & Engaging

By Steve Etzler

Welcome to BDI Lunch Break, our new blog dedicated to providing useful information for marketing and communications professionals that attend, speak or sponsor conferences.

I and the rest of the BDI Team will share our experiences and insights from working in the event industry with hundreds of speakers, sponsors, and attendees.

My first blog series will attempt to share thoughts from working with a multitude of speakers at BDI’s conference over the past 10 years. In my role as a conference organizer for hundreds of events both large and small I have seen it all! Speaking at a conference can be a significant opportunity.  My advice is to be fully committed to your presentation or don’t do it.  Like most things in life, you get what you put into it.  Too often, I see speakers who claim to be so busy that they don’t properly prepare for the opportunity.  First of all, I’m skeptical of anyone who uses the “I’m so busy” excuse.  No one wants to hear it and it sounds amateurish to even say. But to all you “I’m so busy” people:  Join the club! We are all busy!

Part 1:  Preparation & Engagement Before The Conference

Now that I got that off my chest, let’s focus on how to best prepare for your speaking opportunity.  Step one is to identify what your goals are.  You should strive to provide interesting and valuable content to the attendees through your presentation.  Of course you want to increase awareness of your company’s products and services; however, you must be careful not to sell your company.  Overtly promoting your company will turn off the attendees and will backfire on you.   (That especially goes for speakers where your company has paid to sponsor.)


June 22, 2011 at 9:20 pm 1 comment

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